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Pay special attention to these three AdWords campaign settings to help control and improve your PPC ad performance. Read More

Got two minutes? If so, you can check the relevancy and simplicity of your PPC landing page to quickly get ideas to boost the ROI of your PPC traffic. Read More

Here's our list of three must-have AdWords ad extensions that are proven to increase your PPC ad's click-through rate (CTR). Read More

You don't need to be a creative ad genius to come up with great PPC text ads. You just need a good approach, like this one! Read More

There are two common reasons ads are disapproved. Be sure to follow the rules in the Google AdWords policy that we outline here in this blog post. Read More

PPC keyword research is not what it used to be. Gone are the days of generating hundreds of possible word variations as a core step in launching PPC. So don't be overwhelmed at the mere thought of keyword research! Follow these simple steps and you're on your way. Read More

Your PPC account should have a logical structure just like a website does. This is because the way you organize the products and services you advertise in your PPC account makes a difference in its success, your Quality Score *and* your sanity (and you're gonna need that when you manage PPC). Read More

If you’re starting or optimizing a PPC program, it doesn’t matter what the business is -- you can use the 3 Cs to explore and create your ad strategy: company, competition and campaign. Read More

Whether you're a new online advertiser or a seasoned pro, you've likely pondered the question of which PPC route to go -- Google AdWords or Bing Ads? In this post, we'll walk through some benefits of both, and the ROI you can likely expect. Read More