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One of the greatest crowdfunding boons is publicity: a campaign serves as a vessel for both marketing and fundraising. However, not all campaigns end prosperously – some even finish with tarnished reputations. To avoid public and financial ruin, then, one must ask how a project can turn itself arou Read More

By Lorna Love

Companies from around the world are constantly searching for ways to help increase the productivity of their employees. Online collaboration tools make it possible for teams to work collectively on projects either in real-time (synchronously) or at their convenience (asynchronously Read More

Knowing what's being said about your brand online is half the equation. What you do about it is the rest. Read More

With companies focusing so much on platforms like Twitter, Facebook, and LinkedIn for marketing, customer service, sales, and even human resources, having social media skills is becoming a requirement for staff. Today, employees are expected to be more multi-faceted and have a wide range of skills. Read More

Are you a busy small business owner or entrepreneur looking for the best business website builder? Learn how to choose the right website building software for your business here. Read More

For Derek Halpern, founder of Social Triggers, email marketing is most important. Here Halpern talks to Bryan Elliot of Behind the Brand about the importance of building an email list and the best ways to use email to develop more leads. Read More

So much has been written about social media over the years and yet entrepreneurs and startups struggle to get their foothold of these platforms. Why? Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

To engage women and moms through social media, your brand needs to embrace behavioral science. Check out these 5 tips and brand examples that will make it easy for you to develop engaging content that's relevant to women through social media. Read More

Content sharing is a great way of creating brand awareness, reputation and develop relationships with a wider audience. Get people to share your content with these tips. Read More