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One of the most challenging aspects of freelance blog writing is coming with ideas. Here 5 ways that I make my freelance blog writing a little easier by finding post ideas. Read More

Too many businesses focus only on traffic going to their website, and not on the what happens once the visitor arrives. Here's how to make sure your website converts more of its audience. Read More

A free guide to social media from Sage for those that are starting out or are already using social media for their business, but still have lots of questions. Read More

By Cindy DiMarini

Infonetics Research, an international market research group, recently conducted a study that showed the VoIP (voice over internet protocol) industry growing by nearly 10% in the global market in 2012. Taking into account both the business side of the VoIP industry and the quic Read More

This post discusses the BYOD movement--“Bring Your Own (computing) Device” to work movement, which has swept America in the past five years. If your business is like ours, you’re now under pressure to allow employees to use their own smartphones, tablets and laptops for work. A study last year foun Read More

Way back in 1987 when I leapt from Thomson the publishing giant after a fantastic 5 year spell, to join Barrie Pearson, a one man band, M&A guru I always believed the small guy could win. Today the evidence is overwhelming that if you own a small company you can take on the market leader and win. Read More

Developing a wealth of rich content, and your tribe of interested readers and followers, is what it means to develop your platform, a critical component of effective content marketing, particularly for B2B. Read More

Getting ahead in one’s career, which is not just if you work in an organization, should be the aim for all of us. Whether you own your own business, are a contractor, a stay-at-home-parent, or work a 9-5 job, your focus should be on moving up and getting ahead. Read More

Online reputation management is critical in a time when more and more customers, employers, potential dates, and others will ‘Google’ a person or a business before engaging with them to any degree. People tend to want to understand the good and the bad of those with whom they are consorting, and ne Read More

Over the years I've seen others make the same marketing mistakes but for different reasons. Here are a few. Read More