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When I first launched the Marketing Impact podcast, my intent was to provide listeners with a world of information about marketing. I have to confess that I have probably learned more than anyone else. Things I thought I knew about various aspects of marketing are few and far between. In the last t Read More

There are plenty of articles that tell you how to increase conversions by "adding" certain things to your website. This article from Right Mix Marketing talks about things to "remove" from your website that are likely costing you conversions. Read More

A few weeks ago Twitter stopped showing share counts for a URL. While it may be no huge news for the rest of the world, many marketers have been worried that this will affect how content spreads. So let’s get those counts back! Here are the three workarounds so far: Read More

Freelancing is becoming the norm for 2016, offering both companies and individuals access to great talent that’s just one mouse click away. If startups, entrepreneurship, and a remote freelancer’s lifestyle are what your dreams are made of, then you’re going to love these tools and resources, which Read More

It’s that time of year again. When you’re so busy scrambling around at the last minute trying to buy gifts for your family that you completely forget about your colleagues! The biggest challenge in colleague gifting is finding something that is both useful and inexpensive. Read More

You've heard that stress is as bad for your health as secondhand smoke, but what specific issues are stressing people out at work? Read More

E-retailers are aware of how quickly customer demographics are changing today. Short-term urgent tasks of lesser importance can easily distract you from your greater objectives. Therefore, it is important to keep track of your progress, and learn what necessary changes are required to grow your bus Read More

The fact is that there is no such career as “writer”. There are dozens of writing careers, and so many opportunities for someone who loves to play with words and sculpt ideas. Keep in mind that most of these careers can be played out as employees for large corporations, governments and other organi Read More

What if you can get intimate with your customers right on your website? What if your customers could get intimate with you on your website as they do when they walk into a grocery store or hardware store or hair salon? Read More

Spying on the competition is so easy these days, since content marketing is done in the open eye and searchable in any browser. Here are some tips on how to do it well (spying, not content marketing). Read More