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There are some corporate blogs that are painful to read. They're thin and just lacking in personality. This is a good post about how businesses should get out of their own way when it comes to their corporate blogs because it could mean sales! Read More

I thought it was just me. I'm not a fan of the growth hacking thing overall. Some of the tactics are useful for attracting an audience but I don't think of it as a going-forward strategy. This brilliant article from The Drum makes me feel less alone. Now I have a new title: Sloth Hacker Read More

Building up your site's backlinks is not easy. It can be downright painful. But it's essential if you want to be seen. If you're going to do, it's a good idea to do it right or you'll face the consequences. Here's some insight. Read More

Having a properly optimized website is good for both users and search engines, which is why it should be an important part of your marketing strategy. Read More

A hosting service can make or break your blogging success. If you choose a bad one, it can result in slow loading times and frequent site downtime that could badly affect your business. Read More

I saw this article and I was immediately drawn to it because of the offline aspect. I love these tips that are great, not just for Boston, but for any community that has the desire to reach out to their community. Read more: Read More

I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use for starters.
Like you, I’ve been overwhelmed and confused by GA because it's not intuitive and does require some guidance to get the basics down and done. But don't worry, I'll help you use it anyway. Here' Read More

Let’s face it, SEO isn’t dead. You can’t consider it one foot in the grave and another on a banana peel. It’s here. It’s alive. The End.

What is dead are those slimy, backhanded tactics some used to game the system. If you want to know the right way to SEO, start with understanding these 5 basic Read More

Use these steps to create a social media strategy. As social media and the social channels have grown in influencing buying decision, so too have the reasons to create a social an effective social media strategy. Using content, articles, video or online advertising, companies can potentially reach Read More

If you've ever questions whether social media is worth it for your business, you may want to take a look at these stats on how social impacts NON-customers and, separately, how push notifications are "IT" Read More