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There are some corporate blogs that are painful to read. They're thin and just lacking in personality. This is a good post about how businesses should get out of their own way when it comes to their corporate blogs because it could mean sales! Read More

I thought it was just me. I'm not a fan of the growth hacking thing overall. Some of the tactics are useful for attracting an audience but I don't think of it as a going-forward strategy. This brilliant article from The Drum makes me feel less alone. Now I have a new title: Sloth Hacker Read More

Building up your site's backlinks is not easy. It can be downright painful. But it's essential if you want to be seen. If you're going to do, it's a good idea to do it right or you'll face the consequences. Here's some insight. Read More

I saw this article and I was immediately drawn to it because of the offline aspect. I love these tips that are great, not just for Boston, but for any community that has the desire to reach out to their community. Read more: Read More

I’ve said it before and I’ll say it again: Google Analytics is NOT the easiest tool to use for starters.
Like you, I’ve been overwhelmed and confused by GA because it's not intuitive and does require some guidance to get the basics down and done. But don't worry, I'll help you use it anyway. Here' Read More

Let’s face it, SEO isn’t dead. You can’t consider it one foot in the grave and another on a banana peel. It’s here. It’s alive. The End.

What is dead are those slimy, backhanded tactics some used to game the system. If you want to know the right way to SEO, start with understanding these 5 basic Read More

If you've ever questions whether social media is worth it for your business, you may want to take a look at these stats on how social impacts NON-customers and, separately, how push notifications are "IT" Read More

When you have a bunch of billionaires (with a B) deleting their Facebook pages like they're flicking the off switch, people tend to wonder, "should I do the same?" What people see, they tend to want to imitate. Before you flip your own switch, stop, and ask yourself some serious questions first. Read More

Pressing push on your post can be a harrowing experience. When you realize you're hearing nothing but crickets after all of that work, it's no time to hang your head. It's time to pivot and figure things out. Click to read more about what you can do. Read More

Not too long ago, I was having a conversation with another author who was lamenting the fact that a lot of authors are offering their books for 99 cents. But is offering your book for cheap hurting your brand in the long run? Read More