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Old guidance was based on a human being scanning through a pile of resumes, but now robust software performs that task. So rules that were originally designed for human eyes need to be re-thought with technology-based scanning in mind. It’s time for a real paradigm shift in how we tell job-seekers Read More

Social media is one of the most powerful inbound marketing tools being used today, but could cost your business customers as well as its reputation if used unprofessionally or in the wrong manner. Here are some of the most common social media mistakes being made by businesses, as well as tips on ho Read More

2015 will be the biggest year yet for Google Shopping and luckily for online retailers, last year’s switch from Product Listing Ads to Google Shopping campaigns will make it easier than ever to get the most out of the marketplace. For any retailers that aren’t using Google shopping campaigns yet, n Read More

If you're not using strategic testing to optimize your site, you may be pushing potential leads away. Your website could have untapped potential for even more review. Here's what you need to know: Read More

Most marketers have long understood B2B from A to Z, but now digital methods and media have changed the context of the content. This shift can be seen in the research tactics, purchasing habits and preferences of B2B buyers. And it's generating new opportunities to open minds and close deals Read More

Your Email’s subject line is the most important factor that decides if it will be opened or not. It is the first impression you have on your recipient. You don’t get a second chance to make a first impression.

Here are 7 tips to craft killer subject lines for your emails. Read More

Edelman Digital and the Marketing Institute of Ireland launched the results of #SocialOutlook15 a survey[1] into Irish Marketing professionals’ behaviours and attitudes towards social media marketing. Whilst the vast majority (91%) of those surveyed believed that social media was important to their Read More

The growth and popularity of video has no signs of slowing down. Brands will need to implement a video marketing strategy if they want to keep their online audiences engaged, especially on networking sites.

Here's an infographic from Wideo that illustrates how to best use videos on Facebook, Twi Read More

The UK’s digital economy is thriving. Venture capital investment in London’s tech companies alone is 20 times what it was five years ago. Cities as diverse as Cardiff and Newcastle now boast growing digital tech economies. Now is the right time to shine the spotlight on this exciting network of dig Read More

To tap into the power of storytelling, you need to know how to construct a story and communicate it to your audience. This infographic walks you through the steps of telling an effective impact story. Read More