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I love posts about building business relationships, because, to me it's one of the least understood parts of creating a business (or of living life for that matter.) So it probably goes without saying that I loved this post by Rosemary O'Neill on Liz Strauss's blog about building relationships. Now Read More

When the public are dealing with a living personality, they are far more inclined to be moved or convinced than when they are watching an advertisement or reading a billboard. This is what you can come to expect from an expert team of marketing personnel... Read More

As a business owner, how much market research did you conduct before starting your business? What about when launching a new product or service? Read More

Tap into professional knowledge, insights and opportunities through growing your business network. LinkedIn is the world’s largest professional network and a social platform to manage your professional identity and brand. Find out what you need to know to get started.

The business case for usin Read More

Franchise owners in the emergency services sector, (yes-there is a sector in franchising like this) tend to do very well, in times of great public need. Hurricane Sandy may go down as the worst storm to ever hit the east coast. Franchisees that own the types of franchises mentioned in this post will Read More

By cheating customers, you're only cheating yourself. In this week's CEO blog, Anthony Karibian draws on his experience to explain how small businesses can beat their bigger competitors by exposing their dirty tactics. Read More

Struggling with reasons why your company should blog? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? The bottom line? Wonder no more! Here are 14 stellar reasons why you should add blogging to your marketing mix. Read More

This is a great post for those who are new to brand storytelling. You'll learn about how to get started with these concrete examples. Read More

The world's first Green Investment Bank is being established. The plan is to invest in green business and the green economy and the project has the backing of major heavy weights such as Bank of America Merrill Lynch. Read More

The Dublin Web Summit was held earlier this week. One of my favourite talks was by Joanna Lord from SEOmoz, Joanna had some great insights into how marketers could be doing things differently, and gave the audience 4 great takeaways on how they could improve their Conversion Rate Optimisation (CRO) Read More