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Every Door Direct Mail is a new service for local businesses from the USPS. It lets you saturate a town, area, neighborhood or ZIP code with your marketing message. But you don’t need a mailing list or permit, and don’t have to print names or addresses on your mailings. Here's the scoop:
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Word of mouth is vital to any small or local business. For a fortunate few, it just happens naturally. But word of mouth can also be planned, executed and nurtured as a marketing method. Here are seven steps to getting your word of mouth (WOM) effort underway:

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As local marketing becomes more competitive, making your online presence and other marketing efforts as powerful as possible becomes increasingly important. Here are nine cost-effective things you can do to improve your chances of being found: Read More

A call to action is one of the most critical parts of any marketing message, whether it’s delivered by email, direct mail, on your website, Facebook page or any other way. Here are 10 tips for creating strong calls to action:

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If you offer deals on Groupon, Living Social or other daily deal websites, beware. Detailed new research shows that for scores of local merchants, a hidden side effect is an increase in bad online reviews that can damage your online reputation. Read More

I often hear small business owners say they aren’t using Twitter because they have no interest in “tweeting.” But, hey, by taking that tack they might simply be shooting themselves in the foot by missing out on some important business benefits of Twitter even for those that don’t actively tweet. Read More

Foursquare is one of the hottest “location-based” social networking services for hyper-local promotion of a local business. Local merchants are offering special deals and discounts to frequent Foursquare check-ins. Here’s how to get started:


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Marketing a local business today takes a multi-pronged approach. Here are seven ways to meld social media with traditional marketing:

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