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Mobile web usage is exploding as more customers turn to their devices to find local businesses. But just because your website is visible on a mobile device doesn’t mean it’s mobile-friendly. Here's why you need a mobile site, and how to get one: Read More

If your business is spending precious advertising and marketing dollars to generate leads, and you have prospects calling or clicking just as you hoped, that’s great. But what now? Here are nine steps to effective lead nurturing for your local business:

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Online reviews are critical for local businesses of all types. Inevitably – no matter how good you are – you’ll get some bad ones. What then? Here are the six Golden Rules for responding to negative online reviews:

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Nothing beats a little local or online PR for generating leads and business. Here are five topics to consider for a press release that will get you noticed during the holidays.

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We’re always searching for new and interesting tools to save money, boost sales and streamline marketing operations for local businesses. Here are seven killer picks for 2012:

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Many local businesses are content if customers seem “generally satisfied.” Others aspire to something more — they seek the kind of passionate customer satisfaction that inspires glowing thank you letters and backyard fence referrals. Here are eight ways to spark customer love:

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No matter what product or service you sell, every business owner is an expert at something. That makes you a valuable resource to editors, journalists, reporters, bloggers, TV and radio show producers and others. Here's a great way to get in front of the right people at the right time.

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As you plan where to spend precious advertising dollars for your local business in 2012, here are six must-know trends to consider:

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As local businesses continue to face an anemic economy, recognizing trends that are reshaping how you market your business provides a critical edge. Here are 10 local business marketing trends for 2012 and beyond: Read More

Understanding the value a customer has to your business over time is critical to making smart, cost-effective marketing decisions. Your magic bullet is something called “customer lifetime value” -- a business school concept that actually has real-life, make-or-break implications for small firms. Read More