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When you think of negotiating, does it conjure up visions of sleazy used-car salesmen or tough-talking businessmen with the chutzpah of Donald Trump? Contrary to this unfortunate stereotype, you don’t have to be pushy, obnoxious or even especially forceful to succeed at business negotiation. Read More

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
2015 Social Media Tactical Plan

This planning guide helps you document goals Read More

While you may think of YouTube as more of a social networking site than a search engine, it does contain search engine functions. By utilizing the tools available to optimize your videos for search, you can earn more views and reach a wider audience. If you do it right, you can even get your YouTub Read More

Have you ever thought that you can sell a product or services on social media? If you hadn’t, you should because today’s scenario has been changed. Earlier social media were just used to connect, share and engage people, but now you can do much more. With billions potential active user, social medi Read More

No doubt about it, everyone wants to be at the top of the Google SERPs. But getting there is not as easy as some people may have thought. It’s a process that changes constantly because Google updates its ranking factors periodically. Below are 3 essential user metrics that make a difference in Goog Read More

By now, most marketers and business owners know that SEO is a critical factor for driving website traffic. If your site and content aren’t properly optimized, both for desktop and mobile users, you’ll have an incredibly difficult time attracting traffic from organic search your site. Read More

Can you be an entrepreneur even if it's practically impossible for you to recall the last time someone actually paid you for your work? Do you dare to use this title of honor in front of your mom? Read More

In this #TYBCommunity round-up we include a case study on viral list building, emotion in marketing, 360-degree video in social media marketing, freelance writers using social media strategy, content repurposing, hiring a social media rockstar, Facebook video ads, content distribution, blogger outr Read More

These Instagram marketing ideas will help you get a sh*tload of likes, more exposure for your business, and hopefully, score you some sales too. Read More

A huge part of freelancing is deciding how much to charge for your work. Whether you’re a writer, a designer or a web developer, you need to find a balance between getting paid fairly for your skills and offering a price that will attract clients. Read More