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Business owners invest in their long game all the time. They hire people who will help them grow, they take calculated risks with trepidation, they work countless hours in hopes that someday they can work less. So, why would the investment in content marketing be any different? nt? Read More

The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years. So, how to increase your email click-through rate, considering the trends today? Read More

Driving organic traffic to one’s website is the biggest challenge new Internet brands face.

I have experienced it before, and I see other business owners struggle with the same problem time and time again. Read More

In this episode, I interview Gini Dietrich, a crisis management professional. She’s the founder and CEO of Spin Sucks, a site that helps businesses thrive with their public online communications. She also hosts the brand-new Spin Sucks podcast. Read More

There are several ways you can boost productivity naturally, be it through exercise or essential oils, check out our guide for more tips. Read More

Passed in 2015, net neutrality guidelines were intended to prevent certain practices such as throttling and give all websites equal treatment. Like most things these days, the repeal of net neutrality has proven controversial. Now a new survey discovers what small business owners think about the ch Read More

A 2015 Gallup Poll of 7,272 U.S. adults found that at some point in their career, one in two had left their job to get away from their manager. Only one in three people are engaged at work, and managers account for at least 70 percent of the variance in employee engagement scores. How can managers Read More

Want more conversions from your organic social media traffic?

Wondering how to set up a sales funnel for your social media visitors?

In this article, you’ll learn how to convert more social media visitors using a sales funnel. Read More

The business of looking good is tough. Digital Marketing for Salons is not cakewalk due to the nature of the business itself. It is highly competitive and is largely dependent on impressive ratings and positive reviews. Read More

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More