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The world of marketing is undergoing a massive evolution, consider these three ideas shaping the future of the CMO. Read More

CMOs have the highest turnover in the c-suite with the the average CMO lasting only 28 months. This tenure is far shorter than the 46 months of his colleagues. Only the CIO comes in at a distant 38 months.

This statistic seems blind to industry. So it’s safe to conclude that there is something structurally unsound about the CMO job. There are bars, or maybe a moat, around that job and we should learn to see them for our own sake.

And so, naturally, everyone has a theory Read More

Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO. Read More