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A big idea is not something that you create, it is a process of discovery. This is where most advertising people go wrong. They think of a big idea as something they should come up with than something they should uncover. Read More

Cloud services sound great, are inexpensive, and create an efficient way to do business. In many cases, there doesn’t seem to be a downside to working in the cloud. However as with all new business measures, you must carefully review your own practices to assure cloud computing is best for your bus Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

This post highlights some of the most common mistakes made by business bloggers and ways to avoid making them. Read More

Most of us recognize that social media can be a powerful tool, for multiple reasons – referrals, relationship building, brand building, and so on.

Unfortunately, most of us also struggle to build a presence of any note on any social media network. Read More