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Content marketing is considered by most to be an indispensable facet of online marketing today. According to CMI, 88% of B2B marketers currently use content marketing as part of their marketing strategy. Whether the objective is to acquire new customers or push existing ones further along the sales Read More

It's not uncommon for most SMB's and startups in their infancy to end up losing a considerable amount of business to their market competitors. There is also a high chance that they will try to rehash their marketing strategies several times over this period, but it still won't do much in the way of Read More

Content marketing is the name of the game today. Irrespective of the industry your business niche is in, inbound marketing is something you can't miss out on.

While B2C businesses are usually able to create an effective content marketing strategy, B2B businesses face a challenge in de Read More

As we detailed in our post earlier, lead nurturing is the act of following up with leads in a consistent and logical manner, to encourage them to move along the sales funnel and convert. It involves keeping the leads engaged by offering them relevant, value adding content at the right times via th Read More

A website’s bounce rate is the key metric to use to effectively measure how engaging your customers find your website. Another key metric to keep a close eye on is the page load speed, as it is not uncommon for users to simply abandon a website if it takes too long to load or loads improperly. Read More

Fueled by the enormous scale of digital disruption, the digital industry is advancing at never before witnessed speeds. With new technologies and subsequently, new marketing trends settling into the market, it is time for marketers to catch up with what's new or get left behind the curve.
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In our last post, we discussed lead generation in great detail, but lead generation by itself is incomplete and a job only half done when it comes to acquiring leads for your business.

After generating and capturing your leads, you have to nurture them to get them to convert repeatedly Read More

In marketing, lead generation refers to the process of triggering considerable customer interest in order to get them to inquire about the products or services offered by a business. These interested section of customers are referred to as leads.

Here's how you create an effective lea Read More

Studies and statistics show year after year that even with the steady rise of inbound, old school
e-mail marketing is still the most effective channel to get a marketing message across to your customers and prospects. But though the game might still be the same, the way it's played has chang Read More

Landing pages are an important part of any digital marketing strategy. Whether it’s collecting the target audience’s email addresses, convincing them to purchase a product or service, or even increasing your social following, landing pages are a mainstay in digital marketing.

According Read More