BizSugar.com › Marketing › Lead Nurturing 101: Blog

In our last post, we discussed lead generation in great detail, but lead generation by itself is incomplete and a job only half done when it comes to acquiring leads for your business.

After generating and capturing your leads, you have to nurture them to get them to convert repeatedly. This is precisely where lead nurturing comes into play. So let’s take a look at what lead nurturing really is and how to you should implement it in your marketing as well as selling processes.