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“We didn’t set out for reddit to be a big player to this campaign,” said Kyle Luhr, a senior digital strategist at TBWAChiatDay who worked on the Nissan campaign. “We had a plan for it, but were honestly surprised by how big it got.” The original reddit post spawned several other reddit threads a Read More

In the increasingly competitive world of business, standing out from your competition is central to your survival in both the short and long term. Writing a business book, based on what you already know about your industry, is the best way to attract new prospects and convert them into new customer Read More

By Nisha Pandey

If you are into guest blogging you should know the best practices to follow in order to get the most out of your writing. These ten tips about best guest blogging practice will give you an advantage in getting a higher approval rate for your guest blog submissions. Read More

Creating a landing page for business is a superb way to attract, convert and nurture a potential customer into becoming a great customer. Read these landing page tips to help you. Read More

Your prospect has a variety of emotions going through their head. One thing that turns certain people on, might be exactly the same thing that turns others off. Read More

Tradeshows can get you that valuable face-to-face time. But are they still worth it? Look at your ROI to decide! Read More

Most would-be authors have never considered book sponsorship. Yet this is a creative and effective way to leverage other people’s money (usually corporations) so that you can write, publish and promote your book. Let’s look more closely at exactly how you can access this money. Read More