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Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement Read More

Have you ever wondered why some Freemium companies succeed and other fail? The answer lies in the critical success factors outlined in this article. Read More

The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling Read More

From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Read More

Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot o Read More

When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips. Read More

PPC marketers looking to squeeze out more conversions per advertising dollar engage in continuous optimization and testing. Because PPC SEM has so many interchangeable parts, there’s always something to be optimized and tested. Here are some quick ideas to fuel your optimization machine. Read More

7 Social Media behaviors that annoy other users. Etiquette, politeness and courtesy are often lost on many social media users. Read More