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There are things worth automating, and there are things that are best executed by sales reps. Apps must enhance how sales people execute, not replace it. Read More

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the seco Read More