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Social media in the modern day and age has become extremely important. With more people joining social media websites every day and spending more time on these websites than on any other thing, such websites have become an extremely important avenue for businesses to promote themselves as well. Read More

The process of defining KPIs can be harder than it seems. With vast amounts of data being collected by modern businesses, it can be challenging to find the handful of metrics that really communicate business performance. This article discusses 4 steps that can help you define the critically importa Read More

Periodic/dashboard reports are filled with lots of data & information. Some of it is more useful than others. Yet few do a great job of providing full context to readers. By answering these 4 questions in your regular reporting you can make them more actionable and insightful. Read More

Congress has been turning up the heat on some organizations that collect and sell data. This may have implications on businesses of any size. Read More

Get the most out of Google Analytics with these 7 tips. It's increasingly important to have all of the insight possible on your business to make the best decisions possible - with these 7 tips you will get more quality data and be able to do just that. Read More

How to make money with adsense in 2013 and what you need to change in your strategies to get higher paying ads to show up. Read More

Each of us has some form of personal biases that are because of where we were born, the neighborhood we grew up in, the school we went to, the friends we hung out with etc. These biases, more often than not, define how we perceive those we come into contact with,offline and on-line. Read More

The Labour party is leading a call for the UK to begin a US-style Small Business Saturday scheme. But what does this mean and will it help to save the UK's independent shops and businesses? Read More

As companies continue to rely on technology, security risks greatly increase. Industry Insights' columnist David Cullen explains how proper training can help. Read More

Lynette Chandler over at TechBasedMarketing shares an easy trick for creating attention getting email subject lines. I'm going to give it a try right away. Read More