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Google AdWords are a powerful tool in online marketing. You can run incredibly complex highly-targeted, low cost, high conversion campaigns.

As a small business marketer, though, they may seem like a daunting venture.

Before you break out into a sweat, start with a bit of planning. Here’s 10 Read More

Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

Google gets 95% of its revenue from advertising
An ad in the first position gets and average click-through-rate of 7%
For every $1 spent on Google AdWords, the average business genera Read More

2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work.

In 2014 there have been many amazing articles from around the web that have informed us, confused Read More

Are you in the process of optimizing your landing page and wondering if you’re missing anything?

You know that it can sometimes be the smallest variables that make the biggest difference in landing page optimization.

So here are a few of those small optimization details that can make the diff Read More

While the traditional ad spends may be around for awhile - they’re not where the savvy ad spend is being invested.

Facebook ads, YouTube ads, Google Adwords, and Twitter ads have seen double digital growth - and it’s not slowing down. This is where your customers are.

Read More

The concept of consumer "content shock" gives many content marketers pause. Use these 5 strategies for combating content shock with social media optimization. Read More

There’s an increasing trend for small business and big business alike. More ad dollars are being spent on online advertising - and particularly on Google Adwords - than ever before.

But a poorly managed ad campaign simply wastes your hard earned profits and lowers your conversion potential... Read More

The vernacular of Google advertising can be pretty daunting.

If you’re like most small business marketers, you’ve got a lot of stuff on your to-do list - and figuring out this maze of PPC, CTR, etc. doesn’t rank high on your priorities.

But you know you need to get your message to your market Read More

Chances are that, no matter where you live, you are likely to have multiple jobs throughout your lifetime. When you consider that you are likely to change jobs several times throughout your career, it becomes evident that you need to work on yourself as a brand. You need to be able to “sell yoursel Read More

Yesterday I was thinking of calls-to-action (CTAs) for a new Facebook Ad campaign I wanted to run, and I caught myself wondering why I was starting from scratch again.

I mean, I’ve created and analyzed a ton of Facebook Ads. Why don’t I have a set of formulas I can go back to? Read More