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If you’re a business that hopes to cash in on holiday shopping, you can set yourself apart with a message that appeals to your audience’s changing values. And now’s the time to start – because we’ve already started shopping. Here are some tips for developing a new marketing approach that's in sync Read More

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you Read More

The Internet was abuzz with iPhone 5 news after Apple debuted its latest smartphone last week. Mashable brought you that story, as well as other tech and social media articles, while you were out of the office.

Our team kept up-to-date on the biggest headlines, so don’t worry if you missed a few Read More

Make sure your offline marketing ties in to what you're doing online on your website, blogs, and social media. Tie in a strategy that works both online and offline. Read More

What are the most important social media marketing skills that graduating college students need to understand? I’m asking three questions of some leaders in the field of social marketing and this is what I learned. Read More

I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after Read More

will Apple ever convert their retail stores-which are company-owned, into franchise stores? I doubt it, and in this post, you'll learn what they are. And, there's only two. Read More

It seems like every day the social media possibilities are changing or growing. As a B2B owner, freelancer or subcontractor, you have to change with the times. You only have a couple seconds to get someone’s attention or they will click on to the next item. Read More

Craig Rosenberg and other marketing experts provide tips for how B2B organizations can leverage social media as part of their overall marketing strategy. Read More

Could Facebook help swing this year's US presidential election?

That's the possibility raised by a study showing that a simple message on the social network could help boost turnout of Facebook users by 2.2 per cent. With the right targeting of voters in marginal seats, that might be enough to Read More