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There are only so many attributes to discuss when trying to market long-established products like Mentos and Skittles. Even when the scientific properties of a product are exhausted, the only thing to do is produce illogical vignettes of easily digestible content. Read More

Storify can be used to build posts using multiple content types, tell interactive stories, and create a fluent read with text and media content inter-spliced in a logical way. Read More

eing in an industry that’s reeling off of several years of extremely poor public relations, Ford is rebuilding its image in a big way with social media. Along with its Doug the Hand Puppet campaign, Ford has recently launched The Ford Story, a website that depicts the inner workings of Ford. Read More

A seemingly unlikely player for the Twitter-verse, Home Depot has built an amazing strategy for itself with enticing calls-to-action, great humanization of the handle, and conversations with other users. Read More

Taking a page from Pepsi’s playbook, Crate & Barrel is putting a spin on charitable giving by allowing fans to choose where the money is spent. This is creating great exposure for both organizations as it delivers sharable content, referrals, and an exponential amount of likes. Read More

The ‘build it and they will come mentality’ does not work in social media. To reach your customers you have to go where they are, be it Facebook, Twitter, or Mashable. Three simple steps will give you a blueprint for targeting your ideal customer and garnering their attention. Read More

DKNY’s blog, Notes on a City, adds to the ever-consistent image of the brand as New York City (NYC) packaged into wearable iconography. It adds much intimacy to the image as the articles go into great detail about the NYC fashion scene and explain the meaning behind its intricacies. Read More

Being an active member of a certain social networking site does not make you an expert or authority figure overnight. It takes time to build credibility. Read More

A good marketing strategy begins with a clear and precise understanding of your brand identity. Attempt to build your marketing without getting this absolutely right and you risk expensive failure... Read More

twitpic is an online service that allows users to instantly share their photos on Twitter. It allows retailers to create real-time exposure of their products and services, giving them an integral step ahead of the competition. Read More