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If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. But you’re in luck! There’s plenty of inspiration out there for social media post ideas. Here are 20 you can use for your own small business. Read More

Many people, especially those who have spent years struggling up the corporate ladder, dream of jumping ship and becoming an entrepreneur. But every job move is fraught with risk, and the move from employee to entrepreneur is on the high end of the risk curve. This is a big jump, especially in an u Read More

Got a loyalty card in your wallet? Email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and revenue.

Of course, getting your loyalty program right is critical and it's important to create a program that is accessibl Read More