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But more broadly, the issue really is, customers--most people, in fact--generally don't like to have their time wasted! Yes, insight is an important part of creating value based conversations and engaging the customer, but it doesn't stop there. In every interaction with the customer, we have to cr Read More

As in every presidential election, taxes were a huge issue for voters this year. With the election over, Congress is facing some serious questions about how they will handle the pending “fiscal cliff” at the end of this year, when planned spending cuts kick in and Bush-era tax cuts expire. What doe Read More

It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the pas Read More

Today, savvy small business owners are tapping into a vast array of resources that fit in the palm of their hand. We’re talking about mobile smartphone business applications. How can they help your business succeed? Consider the following apps to help run your business virtually.

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The PR Verdict: "D" (PR Problematic) for Walmart. Their decision to start Black Friday so early on Thanksgiving Thursday has thrown them back in the unflattering light of being unfair to its workers.
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You are only as successful as your relationships and the holidays are a great time to build relationships and usher relationships through the Know>Like>Trust>Try>Buy>Repeat>Refer Marketing hourglass. Read More

Storify users discovered a completely redesigned website on Tuesday.

The social curation platform now sports a radically different homepage featuring the top links, tweets, images, and videos collected by members. Click the arrow at the top of each item to reveal stories and comments. Read More

Be sure that on this particular day - Saturday, November 24th, 2012 - you spend your money nowhere else than your local small business - not only in the US but wherever in the world you are! Read More

Online entrepreneurs know the value of social media in building a powerful online brand and driving traffic to your business Websites. But what about brick and mortar businesses? Can they also benefit from social media marketing or is social media something these entrepreneurs can just forget about Read More

Consultant Adam Gottlieb has made a career out of sharing his real world experience with small business owners and entrepreneurs. "” I have always been particularly passionate about small businesses, since small companies tend to reveal the unique character and qualities of their owners,” he explai Read More