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As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More

Almost anything you are currently doing can be delegated or outsourced.

Doing what you’re not good at or what you can pay someone else to do for much less than your hourly rate, is draining the life out of you holding your business back. Read More

In general, small businesses do not have large amounts of money to place big ads that will reach a huge audience. Therefore, small businesses are better suited to conducting small marketing campaigns. Read More

The JOBS Act can be seen as both a blessing and a curse for entrepreneurs. What you should know about the American Jobs Act? Read More

Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

Would you believe that the first barcode was printed on a pack of Wrigley’s gum, and originally created to help grocery stores track inventory? If you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, then check out our latest infographic. Read More

This shortcut is to get recommended by others. Those “others” that I’m referring about are those who are in a higher position, someone whom everyone listens, respect, admire or even love. If you’re recommended by your boss to a position or to someone then it is definitely a good way to influence ot Read More

Here are two spammy link-building techniques that no longer work – but that are still being pushed by many SEO practitioners today. Read More

It is not enough to only be friendly with your customers. True customer orientation also means not irritating the customer with bureaucratic processes. Read here to check if your company starts to become bureaucratic. Read More