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Like it or not, your business is losing customers. It’s time that you take a close look at WHY your business is losing customers… And, what you can do to fix it. Here are 6 common reasons why customers leave small businesses … and 12 tips you can use to start turning the tide.

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With masses of stand-out material being published in 2018, and a rising sea of competition — how do B2B marketers truly ensure differentiation, while maintaining precision focus — and engaging the right audiences for the best return?

Taking into account this encompassing question, the modern CMO Read More

Great website content is probably the single most important factor in influencing your visitors, so why is it so frequently neglected?

Guest Author, Beverly Lerch, has some tips to turn the content for your website into a success – keep reading.

In this post, you are going to discover top thr Read More

There are general social media mistakes we all know to avoid (like buying followers). But there are many other less obvious social media blunders to steer clear of. I've composed this list of the most common slips I've seen in my experience as a social media marketer this year. Are you making any o Read More

Let’s address the ugly part of editorial mission statements up front.

Too few brands (18% of B2B marketers) have one. Read More

Shutterstock has more than 190 million license-able images small businesses can use on websites and other marketing materials. But as the library keeps getting bigger, it is going to take longer to quickly find the images you want. To overcome this challenge, Shutterstock has launched Showcase, a n Read More

Are you blowing your digital promotions due to complacency in your marketing campaigns? Find out how to create successful digital campaigns right here!

What was the result of your last digital marketing campaign? Was it met with an uproaring response? Or did you find that your metrics took a blo Read More

When was the last time you updated your LinkedIn profile?

Are you taking advantage of all of the LinkedIn features available to you?

In this article, you’ll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. Read More

Guest blogging is an important part of your online networking strategy. In this Marketing Eggspert round-up I’ve included posts explaining how guest blogging can help your business, how to keep the Editor happy and get published, guest blogging mistakes to avoid, an ultimate guide, how to track you Read More

For those who want to focus on strategic advising services, a niche practice is a great way to narrow your field of focus. Here’s how “going niche” is a great way to quickly scale your advisory services and your expertise.
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