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Not many truly understand what Search Engine Optimization is about and why is it important if your business is online at all. To be fair, it is quite a complicated subject, so I try to simplify it as much as possible. Read More

One of the biggest shortcomings of Twitter has always been its 140 character per tweet limit. Nonetheless, creative small business marketers have been using the social media platform successfully for years. Twitter’s latest take on the traditional tweet, Twitter Cards, have opened a whole new world Read More

This is the ULTIMATE guide to 160+ business, digital marketing, and technology conferences in 2016 for business owners, entrepreneurs, and marketers. Read More

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Read More

Some of the biggest names in email marketing are featuring “mobile-friendly” templates for their users. With more and more people reading their email on phones and other smaller devices, it’s important to consider mobile when designing e-newsletters, read more about why mobile matters here. Read More

Shopping for a car can teach you a lot about customer experience and expectations. More specifically, I've walked away with at least five inbound marketing DO's and DON'Ts. Read More

LinkedIn has announced a number of changes to the Groups function on its professional networking platform. Below I’ve summarised the main changes, and how they might affect LinkedIn groups and group members. I’m interested in what others think of the changes too. - See more at: https://www.jonnyros Read More

It pays to grow and work on gaining an excellent reputation in your industry and deal with difficult customers the right way and rapidly, even if they are proving particularly difficult. Take a look at some of these tips to help deal with customers who aren’t content. Read More

Believe in what you are doing and take the time to share your expertise and experience through blogs and social media. Just as growing your business takes time, growing your audience through blogs and social media will require time and a strategic plan. Read More

No matter which channel you use, social media is about people and relationships. Leverage social media as it was intended by incorporating the human element wherever you can. Read More