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Lisa Barone is one of the dominant thought leaders around using your content to drive traffic and sales. This is a great post.

From post: It’s hard. You know how important a blog can be to your social media efforts so you’ve dedicated real time to building it out and making it the focal point Read More

Google Buzz can be a network boost instead of a troublemaker. Here are some guides on how you can utilize Google Buzz for your social network benefits. Read More

If you're a small to mid-sized business owner or manager, you may want to add Ohio based bizSugar.com to your top resource list. (Disclosure; I'm the Community Promotions Director for the Small Business Trends website. Anita Campbell owns that site,... Read More

Competitive intelligence is first and foremost about understanding your competitor’s strategy. To do this you need to gain insight into their products, services, finances, partners, and customers. In today’s increasingly open and social Web, there are few better places to gather all of this important data than from social media. Read More

Achieving a state of Stress Free Effectiveness, where you are focused and certain you are doing the best thing, is both easier and harder than you think. Read More

A financial advisor uses an old school marketing technique. Financial advisors can benefit from leveraging social media to build relationships and leverage their personal brand. Read More

The feature - benefit is a good start, as is the "WIIFM" approach to satisfying clients' requirements. But if you really want to succeed in selling and retaining clients you should really help clients understand the impact you can have on their business and objectives. Read More

Anthony Iannarino interviews Tom Peters on his new book, The Little Big Things: 163 Ways to Pursue Excellence. Tom talks about brand you, the little big things in sales, the value of business acumen, the politics of change management, and Twitter. (Part One) Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

You’re probably aware that Yelp has found itself somewhat under fire lately. There have been persistent rumors, and now lawsuits, that the site squashes Read More