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Social, Mobility, Analytics, Cloud (or SMAC for short) is the new enterprise IT model that is disrupting the world. How will it affect your organization? Read More

Around 40% of the world’s population is on the Internet – that’s more than 2.9 billion connected people. That’s how BIG the online market is, and if your business is still not into paid digital marketing, then be prepared to lose out to your competition who does in the coming periods. Read More

Gigya's 2014 privacy and personalization study reveals that, when it comes to their data, modern consumers across the globe demanding transparency, relevance and convenience.

The study also shows that social login usage is exploding as more businesses use it to reconcile these concerns and expec Read More

Knowing about your objectives, your resources and your risks is part of good project management – unlike crossing your fingers and just hoping you won’t get any surprises. It’s much better to map out possible scenarios and impacts, and go in with your eyes open. Otherwise you may embark on your pro Read More

Conferences are tricky for a startup. Unless you are an AirBNB or Reddit founder, a hot chick or the organizer, no one is going to look for you there. This is because (hardly) no one knows you. Yeah, that’s sad, I know. Anyway, the point is that it’s your job to get to the people you want to get to Read More

Do you take naps during the daytime? Would you prefer to be listening to your favourite music at work rather than to the sounds of computer mouse and keyboard? Do you feel guilty when you browse the internet in search of cute animals at your workplace? You don’t need to any longer – science is here Read More

As a newbie to Pinterest, I recommend that you follow the action pretty closely. Subscribe to the updates so that they send you an email at every turn.
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For all the surgical, profit-focused, and notoriously sterile business stereotypes out there, the truth is quite different. The bottom line in business is that all companies, whether large or small, are made up of people; that is, they all hinge on human resources (HR). No other “resource” is as im Read More

Franchising is the practice of leasing for a certain period, the right to use a company’s successful business model and brand. For the franchisor, the franchise is just another option for building chain stores to distribute goods that help in avoiding the investment and liability of a chain. The fr Read More

For some reason, many companies believe that marketing ends once a prospect becomes a customer. However, this should never be the case. If you think about it, marketing to potential customers is a series of actions that a company performs to gain the customers’ trust and show them the value of th Read More