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Get your email communication right up-front. If you don't, this article gives you three tips to manage your reputation. Read More

If you're wondering what to put in a newsletter to send to your e-mail marketing list, you're not alone. To help you figure it out, I created this handy infographic. Read More

We’ve all heard that online marketing, social media and blogging are the latest and greatest marketing trends. However direct mail marketing is not dead in the water. So if you’re still doing direct mail marketing – or want to give it a try as a future promotional campaign – here are 15 tips to cre Read More

Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales --

These retention tactics can have a huge impact on your bottom line and are also easy to i Read More

Your newsletter subscribers are so valuable. These people have let you into their world by giving you permission to fill their inbox. I respect that relationship and I want to utilize the best tools on the market to deliver the value I have promised. Read More

Face-to-face networking is an essential element for small business, but it's extremely daunting, not to mention how do you remember everyone's names? I devised my Networking Rule of 3 to make it easier and get better results. Read More

Staying in touch with customers during the holidays is the key to increasing sales! Here are 6 ways to stay in touch, increase sales, and create raving fans! Read More

Direct marketing is only one of the many tools available to your small business today. But gaining the knowledge and experience to use these tools effectively is another matter. Check out Josh Grillo’s video on evaluating the pros and cons of your next direct marketing campaign then move on to some Read More

Email marketing is one of the most widely applied marketing tools and is vital for reaching those who are not at the cutting edge of the social media scene. Read More

Today I am being interviewed by Allison Duncan who runs the BlogsAloud Podcast as well as the BlogAllie podcast, which is produced in cooperation with the good folks at BlogInteract.com. She sent me her preliminary questions for the interview and one of them really struck the cord. Read More