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Marketers must be compassionate to their customers pain points in order to create effective campaigns - but can this compassion be taught? Here's an infographic that shows how to create a company culture of compassion and help your business grow while providing more value to your customers. Read More

With different e-mails coming in their in-box every day, it is not astonishing that people do not read most of the dull mass marketing e-mails any longer. To make your email noticeable in your customer’s inbox, the secret is to realize what they find pertinent and helpful. Read More

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someo Read More

Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?

Here’s 10 questions to help you find out:
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Last week the web was buzzing with news about “Bob” who was caught outsourcing his job to China and paying someone less than a fifth of his salary to get the job done. The interesting insight is that “Bob” had always received amazing performance reviews for his work over the past several years and Read More

We found that using action words at the front of the page title reduced the bounce rates in some cases by as much as 50%. Read More

You could have the most amazing product on the planet but without proper distribution to get that item out into the marketplace, you're going to end up with a warehouse full of inventory wasting away. Here are some steps to help in picking a distributor for your new product. Read More

In a bold move, Discover has gotten rid of its other credit card offerings and replaced them with the Discover It card. Discover recently surprised almost everyone by announcing an end to all of its offers. After wiping out all of the previous programs, Discover has come back with something new — a Read More