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Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well as artfully worded.We call this readability. This article details what you can do about it. Read More

If 50 years ago, a tire supplier handled delivery logistics, employees, and the costs of rubber and associated materials, today he is concerned with SEO, social media, and the essentials of digital existence – such as efficient web hosting. Find out how you can graciously handle the challenge of fi Read More

Too often visitors abandon their cart after adding items. The thing is that these visitors are actually highly potential to be converted into paying customers.

This article presents 3 tools that will help you solve this problem and optimize the conversion rate of your e-commerce store.
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This article dives into the psychological principles that determine our readers to engage with an online publication and become loyal. Enjoy!
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Everyone says you should build an email list.

But, should you?

I’d have to agree and with a potential ROI of 4,300%, it’s hard to ignore.

Even when you take ROI out of the equation, email is still one of the best channels to facilitate the growth of a community and get more returning visit Read More

The following quiz will test your knowledge when it comes to the social media channels/tools that you probably use every day. Read More

Most marketers work their arms and legs off in the pursuit of increased traffic, when there are often goldmines right in front of their eyes. One such goldmine is learning how to increase your CTRs. This article presents a handful of experiments, case studies, and best practices on how you can make Read More

How you react to this one question will determine whether you're going to be successful in business or not. "How much should you charge for your product?". Find out how you can break down a full blown strategy to develop an accurate pricing model that not only works, but it drives ROI. Read More

A KPI is the ultimate goal of a business. It’s the one critical number the business must attain to be successful. KPIs absolutely dominate strategy. In this article, Ian Lurie explains how to improve KPIs for your marketing campaigns. Read More

Keywords have changed, but they’re as meaningful as ever. In fact, they’re probably more meaningful, now that the skills necessary to use them properly are in shorter supply. Find out more about why, and how you can still use keywords to expand your reach.
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