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Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

Product testing is an integral piece of ensuring quality in business delivery. Testing is often seen as the domain of IT but it applies to any business serious about delivering great work to their clients Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

Will you really implement great marketing on a budget?AbsolutelyOf course the over-priced promoting gurus or publicizing reps won't tell yo Read More

Looking for a Degree in Business? Forget Harvard! Forget Wharton. Forget huge student loan repayments! Biz Sugar is free, it's where great business minds congregate, it's a community...and IT ROCKS Read More

It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

It may say more about the state of affairs in our society and our economy than anything else, but the truth is that you need to borrow money. Lending and credit have become such integral parts of the way our society does things with money that your entire financial reputation is not based on how you manage your money; it’s based on how you manage your cred Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More