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Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

Marketing a business and promoting your brand can easily be managed by maintaining a blog with continuous efforts. Beauty of blogging is that it not only improves your writing skills, but at the same time it is a smart way to express your knowledge to the world. That’s why if both the elements work together, it gives the right boost to your business Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

This leads you into the trap just working n projects and needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. If you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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How do you commemorate Memorial Day? Read Gus Van Horn's post, A One Man Army. Related: My post, My Birthday on Memorial Day Read More

"You are getting sleepy...your eyes are getting heavy." Nope, it's not "parlor-game" hypnosis where you are made to bark like a dog. This is the real deal, and as I've found it recently, it is an EXCELLENT way to bring focus, concentration and increased productivity to work.. Read More

Memorial Day reminds us to honor those who have paid the ultimate price for our freedom. That is why I want to take this opportunity to focus on veteran-owned businesses. While every aspiring entrepreneur starts with certain strengths and weaknesses, veterans bring a unique set of assets and liabilities. Find out why a military background could be just the best thing a small business needs Read More

Pew Research recently released a study that focuses on individuals’ online identities, which takes into consideration reputation management and what people are really using online social tools for. Flowtown has generously decided to highlight the most interesting findings from these reports in the graphic below. Read More

Those who have become disillusioned with the online job search and have made a lot of efforts trying to find the job think that celebrities have always bee Read More