What Do You Want Your Customers To Do?

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5078 days ago
Made Hot by: mssux on June 2, 2010 5:06 pm

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lovedthisarticle!
5079 days ago

Susan and Yoni, Your articles are great. More than that your comments and interaction are great an it is obvious that you guys are here to build a community! Great job from your fan,

Heidi K.

- 0 +

Written by m4bmarketing
5078 days ago

Hi Heidi,

Thank you very much for your comment and to be honest it is in the comments and discussions where I learn or get ideas from.

Susan

- 0 +

Written by m4bmarketing
5079 days ago

Hi Yoni,

You are very kind. I am still learning about writing and learning from you guys who do it so well as in the past I have only written business reports etc usually in bullet points.

Great example you gave of ice cream parlors and it reminds me my favourite deli always has samples for us to try as we wait. Usually most of the us buy what we sampled as an extra purchase and the deli makes more sales. It could be just make it simple to get customers to take action.

I appreciate you and Sara commenting and participating as that is where we can all learn from each other. It is often someone's comment that can spark ideas that we had not thought of that helps our business.

Regards,

Susan

- 0 +

Written by saraib820
5079 days ago

Great post Susan, and Yoni and I look forward to your great newsletters!

- 0 +

Written by m4bmarketing
5079 days ago

Thanks as always Sarah and the newsletter went out today so you should have it. Just make sure it did not go to spam as my own copy did.

Let me know if you did not get it.

Susan

- 0 +

Written by yoni67
5079 days ago

Susan,

Great post! But what else would I expect from you!?

From samples (which ice-cream parlors perfected) to referrals and incentives, from recommendations to tools and strategies to encourage return customers, from value to packages, you hit it all in this excellent post!

You are truly an inspirational writer and thinker and I so appreciate the knowledge that you are imparting in life, business and marketing! Regards and appreciation,

Yoni

- 0 +