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Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. Read More

Small Business Trends updates you on trends affecting the small business market. Edited by Anita Campbell. Read More

Learn all the basics of search engine optimization from guru Aaron Wall. Read More

eBay sellers are beginning to revolt against the site for drastically raising fees once again. The article includes predictions about eBay's long-term chances for success and alternatives to selling on eBay. Read More

I explain how I am making MORE money in a down economy, and how I use small disadvantages of other businesses to MY advantage. Sound Mean? It's not! I promise! After all, it's really all about MAKING MONEY, right?? Read More

Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

20 years ago, the median price for a home in the United States was $112,500.00. Today, that kind of money might get you a super-car, but not the average home. $251,000.00 is what you would need today to buy an average home, on an average street, in an average neighborhood; no super-car included. Read More

If the eBay fee changes have got you bummed, know that there are alternatives. Some of them are a bit obvious, but that makes them no less good, and there are a few other less-known ones that we'll try to bring to light. Read More

Would you like to know which candidate will best represent the interests of small business? You're not the only one wondering. A poll at SBTV.com found most people believe Barack Obama would be the most responsive to the small business owner. Mitt Romney and Mike Huckabee followed, each grabbing 20 percent of the votes in the informal survey. Read More

If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?” Read More