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Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More

Social media is everywhere. After Facebook, Twitter, Instagram and others spent the better part of the millennium rising at meteoric rates, users have recently started to abandon social media accounts, opting for a single account, or no social media at all.

Users who took social media seriously Read More

Understanding the psychology behind consumer behaviors, emotions and tendencies is a super-powerful technic on the road to achieving and maintaining customer loyalty.

Apply these 6 super-psychological triggers to maximize customer retention. Read More

In Episode #706, Nathan interviews Vinay Patankar. He’s the CEO of Process Street, the simplest way to manage your teams’ recurring processes and workflows. Vinay sets up new clients, onboard employees and manages content publishing with his tool.
Read More