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Too many business owners are not aware that there are very distinct roles which must be performed daily and consistently in any business, and that each of these distinct roles requires people with differing personalities operating in each respective role, to ensure that optimal outcomes are achieved for the business. This article identifies the 4 critical but very different roles which need to be Read More

A blog is a powerful online marketing tool. Click here to find out ways to maximize this resource as well as other online marketing tips and strategies. Read More

Do you think you have a great website? What makes a website great? Click here now to find out what you might be doing wrong. Read More

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not Read More

Achieving and sustaining work life balance is critical in entrepreneurship and most careers but in home based businesses where you may work literally a few feet from where you live and in proximity to family it becomes even more important. Get sucked into family related issues on a regular basis and your business will suffer. On the other hand, fail to take time away from work making time for you Read More

Do you think you have a great website? What makes a website great? Click here now to find out what you really need to have a successful website. Read More

Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your business. Read More

Why Google Wave is immature and overhyped, with thoughts on what lessons you can learn and other better ways to spend your time improving efficiency. Some may have found uses for Google Wave, but we feel it's just not ready for small business consumption, especially since there are other great products out there. Read More

Michael Dell talks about setting priorities, observing changes in customer behavior, and why now is probably a great time to start a company. Michael stresses on focusing on what customers want, what are the larger opportunities, and which ones fit with your capabilities. Read More

In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More