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When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research Read More

Depending on the nature of your business operations, your small business that frequently interacts with foreign suppliers, service providers, customers or business connections may be slapped with a huge expenses bill if you are not careful. Here are 10 Tips to Run an International Business Cheaply. Read More

There are salespeople who have the technical skills and behaviors that are right for one strategy but spell disaster for a different strategy. Read More

Advertising is just one part of marketing and the people that I mentor know that they will have to invest a portion of their budget in it at some point. Thought through - it can work incredibly well for business, rushed - and it can have little or no effect and waste your budget... Read More

You can't surf the internet without being told that you can make thousands of dollars a month through blogging. While this is true in a few cases, it is no... Read More