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Solid Cactus is a “total solutions provider” which in a nutshell means we do everything for an ecommerce store owner except pack and ship their orders.
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The PR Verdict: “C” for the Guardian. Credibility is a newspaper’s key brand value. Unnecessary positioning for an organization with a proven track record. Read More

In this article, I'll dive into my own interpretation of what each means and show how they're very different. The biggest difference between the two is WHERE they happen, not so much how. Read More

We live in a culture where instant gratification is the norm. Sometimes we still shop the farmers market for fresh produce, go to the butcher for the perfect cut of meat, and then spend hours in the kitchen preparing a meal—but more and more often we expect five minutes in the microwave to yield Read More

Are you answering “busy’ every time someone asks “how are you?” Busy is good if it is bringing in the revenue you want and you have time for a personal life. If you aren’t then it might mean you have cluttered up the marketing of your brand. Here are some signs of marketing clutter. Read More

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness. Read More

Murray Newlands interviews Echo Co-Founder and Strategic VP Chris Saad, who has an interesting twist on the traditional view of content creation. Read More

Recent Google announcement of their algorithm change in February 2012 including 40 changes and 1 method in link evaluation was discontinued Read More

Social media should be controlled in a corporate setting, no doubt about it. It should show returns, in the form of outcomes, not silly metrics like followers. Risks should be mitigated and security should be addressed – all good. Read More

You just found out your blog is infected with malware. Your blood pressure is racing and you’re trying not to throw-up on your keyboard. Take a deep breath and calm down. Here are some suggestions for blog monitoring and malware removal. Read More