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In order to do this right, (buy a franchise) you need to ask the right questions of the right people. Your contact at the franchise's headquarters, (usually the director of franchise development) has the ability to teach you all... Read More

No matter how much people like you (and that's "like" as in the emotion, not the Facebook activity), it's quite possible to overdo this social engagement thing.

So, as much as you're tempted to share your daily specials, your employee of the week, a funny video on YouTube, and a top-10-tips blog Read More

Performance marketing is a pay for performance model that is attractive to merchants since they only pay if a certain action is completed. While most people associate conversion with a sale, the desired action can take the form of a subscription, a download, social sharing, or some other sales lea Read More

There are two kinds marketing, inbound and outbound marketing. What is the difference between the two, which is more effective? Inbound vs. outbound marketing. Read More

Big, scary, audacious leaps may cross your path from time to time but they can actually be pretty awesome. I did just that, and as the new year began so did a surprisingly new me. Read More

It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving cu Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

iPhone Apps have grown very popular among the design community. This past Christmas saw a massive influx of unit sales as well, which can only mean the world community is slowly adopting this trend. As such web designers will have to casually adopt Photoshop skills when building for iOS. Read More

14 smart ways you can follow to gain your readers trust and motivate them to become your customers and make more money. Read More

Whether you want to be able to think outside the box of your own business, or divide your time giving advice to others, there’s a right and wrong way to do it. Here’s the key. Read More