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In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions Read More