In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions.





Comments


Written by m4bmarketing
5124 days ago

It would be interesting to know how many new fans and those that used that coupons for example actually became repeat customers. This technique has been used by consumer product companies for years(although in different formats) to get a short term sales lift. However the real objective was usually to get new customers to become regular customers or to keep current customers buying.



Written by ShawnHessinger
5124 days ago

The question to be answered here, for all those still skeptical about the value of such campaigns, is how this all translated into actual sales conversions. Does the number of coupons distributed give a clue?



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