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I know what you’re thinking: I am tired of not moving things forward enough in my business. I’m here to tell you that the reason why this is happening is because you are not measuring yourself against business goals. Are you one of these people who says, “Why set goals if you never end up meeting t Read More

Brand marketers and their target audiences usually love case studies. There are two reasons for this and both are very important.

One reason why case studies are so compelling is that they are a form of storytelling, and usually are stories with happy triumphant endings.

The second reason is Read More