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Keywords have been a hot topic in the internet marketing world for awhile, and most businesses understand the importance of them. We all know, after all, that choosing the right keywords can make your marketing campaigns– both organic and PPC– more successful, so they shouldn’t be ignored.

But w Read More

Do you know which metrics matter for your business or do you measure whatever is available in your analytics tool? It’s easy to jump in and view numbers such as pageviews and time on site without thinking about why we measure those things or if they even matter. We can do better.

Understanding w Read More