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As global leaders prepare to gather at the 46th Annual Meeting of the World Economic Forum in Davos-Klosters, Switzerland, I've been musing on the topic of their forthcoming discussion: Mastering the Fourth Industrial Revolution. The premise of this anointed age is that human progress is now fully Read More

Landing pages are an important part of any digital marketing strategy. Whether it’s collecting the target audience’s email addresses, convincing them to purchase a product or service, or even increasing your social following, landing pages are a mainstay in digital marketing.

According Read More

SEO tools aren’t just good for getting info on your own rankings. Audit your competitors with these 15 SEO tools for competitive analysis, get an overall SEO snapshot and analyze the good, the bad or the ugly. Read More

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More