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Small business owners can all attest to the various challenges and limitations that they face on a daily basis. One more added responsibility is the last thing that a small business owner wants. But while protecting and maintaining an online reputation might seem overwhelming, it’s necessary to ens Read More

According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase?
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Customer service on social media is a tricky business. Here's how to tiptoe around this potential minefield. Read More

A dentist’s online reputation management efforts should ensure that a patient’s Google search begins with his or her website, followed by social-networking sites. Performing this task will push the negative reviews down the list. Read More

While you can't require customers to proffer positive reviews, you can make the process easier. Here are five easy steps to helping your online reputation. Read More

Small businesses can find themselves on level footing with their bigger competitors by implementing an intelligent and effective content strategy that goes in lockstep with their online reputation management efforts. Read More

Consumers are typically putting more importance in online ratings and reviews, with a vague awareness of the prevalence of user-generated spam. Local businesses can turn passive visitors into active customers by attracting a list of genuine online reviews that will strengthen their online reputatio Read More

Yelp matches reviews and photos contributed by the same user for the same business. Then, these items will be displayed together on the business' Yelp page. Read More

An April 2012 study by research firm BIA/Kelsey discovered that mid-sized and small businesses will spend approximately $700 million to monitor consumer online interactions over the next 12 months. Read More

Online reputation management is a vital element of maintaining a hotel’s image. Keeping tabs on the conversation about your client's hotel and its services is a critical part of their success. Read More