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Social media has allowed for businesses to complete their customer service activities online, which can be both good and bad. Read More

There are few marketing experts that will argue against the usage of social media in establishing and maintain an online reputation. Marketing experts encourage a steady interaction with social-media sites such as Facebook, Twitter and LinkedIn in order to manage communications with your audience. Read More

The “small” things in life often make a big difference. Customer service counts. In today’s fast-paced world where 89% of us choose another place to shop or do business after a bad customer experience, it’s imperative for business owners to avoid the following mistakes. Read More

For businesses and organizations on Facebook, limiting the activity of their fans could lead to diminished returns on their social-media marketing investment. Read More

Since the now famous NSA leak by former consultant Edward Snowden, companies like Facebook and Google are in full-blown online reputation management mode. Read More

When a few poor ratings or pithy reviews can determine your fate, business owners should contemplate a full-court press in terms of online reputation management to avoid a messy cleanup at a later date. Read More

BrightLocal performed a survey on consumer behavior that observed buying decisions about local products and services. The survey focused on North America, with 90% of responding residing in the United States and the other 10 percent in Canada. Unsurprisingly, online reviews had a distinct impact on Read More

Do hashtags belong on Facebook? The opinions have been mixed, but certain statistics demonstrate the vast potential for businesses and organizations when implementing this feature. Read More

Online reputation management professionals are keeping a close eye on Google's latest round of Panda updates for the benefit of their clients. Some Panda updates, of course, have a more significant impact than others. Read More

Content is being created and distributed at unforeseen rates, which has caused a deluge of material for Internet users to understand. Nearly 100 honors of video content are posted to YouTube every minute. Meanwhile, 55 million photos are added to photo-sharing site Instagram in the same time frame. Read More