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In this day and age everyone needs to be concerned with the security and privacy of their customers. But do you know different customer groups view what's secure and what isn't secure -- differently? We're sharing 3 ways retailers can improve confidence within the military community and protect the Read More

I saw a job posting today titled “Team Leader.” It is not an unusual title for entry level management jobs, such as the one being advertised, but it struck me as sad that such a powerful and important word could be used so nonchalantly. A leader cannot be created because a title is bestowed upon a Read More

In this blog post, I answer the question -- should real estate agents spend money on branding? I compare a branding service against direct response marketing. Read More

The topic of marketing to millennials is seriously hot-button. As a millennial, it’s a particularly fun topic for me. So many articles aren’t terribly nice about the elusive Generation Y either. There’s actually even a browser extension, ‘Millennials Begone!’ that swaps the word ‘millennial’ out fo Read More

I am going to tell you why you should seriously consider going into rice farming. It is enough to say it is very profitable, it goes beyond being just profitable, just read on and see for yourself. Read More

The Internet of Things (IoT). It is a phrase that has got people talking over these past few months. From Forbes, to office workers, bloggers to the BBC, the rapid development of technology and the impact this may have on our lives is something that has caused quite a stir. But what exactly is the Read More

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting Read More

Projection is the art of thinking ahead and using your imagination and common sense, to predict all the problematic and probable situations that may occur or having the necessary procedures ready at hand, to deal with any problem more quickly and more efficiently.
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People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking d Read More

We have talked to a number of successful Magento shop owners to make a list of the most common mistakes that are not-so-obvious even to experienced Marketing Specialists. Read More